Sleep Technologies: Market Overview - February 2019

If you have trouble sleeping, the estimated 16 to 20 hours that cats get daily is enviable. The elusive search for better sleep is a huge market. According to the 2017 U.S. Sleep Market report from Marketdata LLC, mattresses and pillows account for an estimated $18.0 billion annually. [1] Diagnostic and therapeutic offerings such as Continuous Positive Airway Pressure (CPAP) equipment, medications, and sleep lab testing services generate another $11.0 billion.

Competitors & Technologies:

Companies are also developing sophisticated data gathering and monitoring products. To attract consumers, the most successful at-home monitoring devices need to be easy to use, informative, and unobtrusive. Effective applications can help users improve therapeutic compliance, so some
medical professionals are encouraging patients to use them.

Growing interest and expectations for this segment are reflected by the addition of a Sleep-Tech Marketplace at the 2017 Consumer Electronics Show (CES). Exhibitors in 2018 included Nokia / Withings with the Nokia Sleep smartphone-integrated connected sleep sensor, Phillips with the
Smartsleep biofeedback wearable device, Sleepace’s connected bedroom Dreamlife system, Resmed / SleepScore Lab’s SleepScore Max tracker, Resmed’s S+ sonar movement monitor, and the Somnox sleep aid robot. [2]

At the 2019 CES, several of the same products have been showcased, along with additional offerings from Phillips (SmartSleep Deep Sleep headband and the SmartSleep Snoring Relief) and new entrants. Bederr offers the SleepTuner, a device approved by the U.S. Food and Drug Administration (FDA; Rockville MD) that is worn on a user’s forehead to measure blood oxygen while also monitoring breathing and sleep positioning. DreamOn provides low-frequency pulses to mimic brain waves that are typically generated during sleep. DreamLight’s three smart sleep mask models combine light and sound to promote deep breathing while also collecting and analyzing data. Ergomotion’s ei Sleep Assist is a mobile application with biometric components for sleep monitoring and tracking. A sleep mask and app from Hupnos monitors snoring and helps users adjust their positioning to open airways for better breathing. The Maniflex sleep system consists of a customizable sensor, base, bed, and mattress. A controlled temperature pillow from Moona also monitors humidity and light. Muse’s Softband band provides guided meditation and tracks sleep with brain sensors. With a totally different approach, Urgotech’s sensor headband and mobile app offer daytime training via imagery that users view on smartphones to develop “slow-wave brain activity” at night and improve the quality of their sleep. [3]

Hybrids, Wearables & More:

A September 2018 Wired article identifies competitors with applications, devices, and products: Apple’s AutoSleep app and Beddit mattress sensor system; Balluga’s smart bed; Boze’s Sleepbuds; the iPhone app Calm; LumosTech’s sleep mask; NightBalance’s body positioning improvement therapy; Oura Health’s circadian rhythm sensor ring; and the Chinese-developed Snail Sleep pillow.

Early stage band-based monitors measure movement, which doesn’t help individuals understand their sleep patterns or provide the quantitative data acquired in overnight lab studies. To address those areas, Fitbit now includes the Sleep Score Beta program in its Charge 3, Ionic, and Versa devices for analysis of heart rate, physical movement, and periods of Rapid Eye Movement (REM) sleep.

Personalized software is a major new development, with engaging interfaces that attract millennials but also supply medically reliable information. Another company, LifeQ, is pursuing more accurate health metrics trackers with data-sharing capabilities to enable diagnosis by
medical professionals. [4]

Hybrid solutions integrate consumer-friendly monitoring with diagnostic, testing, and treatment functions. One example is the WatchPAT from Itamar Medical Technologies Ltd. (Caesarea, Israel), an FDA-approved, non-invasive, wrist device. Users wear the WatchPAT at home to provide accurate screening and automated data analysis that enables medical professionals to identify sleep breathing disorders such as apnea. [5]

Therapeutics:

Relatively few sleep technology therapeutic products have been approved by the FDA. According to Sleep Review, a few examples are 3B Medical’s Luna II CPAP platform, AirAvant Medical’s Bongo Rx for patients with mild to moderate obstructive sleep apnea, and Phillips’ NightBalance Lunoa to gently encourage patients with positional obstructive sleep apnea to change position in bed. [6]

Revenue Estimates:

In addition to Marketdata Enterprises’ multi-segmented market forecast, two other sources have estimates global demand for sleep aids. The frequently cited 2014 Sleep Aids: Technologies and Global Markets report from BCC Research suggests that worldwide revenues may reach $76.7
billion in 2019. Segments include sleep apnea diagnostics and products, as well as at-home tests, pharmaceuticals, pillows, and specialty mattresses. [7]

A report from P&S Intelligence examines the 2013 – 2023 global sleeping aids market by product category (appliances, devices, medications, pillows, and mattresses), disorder (insomnia, narcolepsy, restless leg syndrome, sleep apnea, sleepwalking, and other conditions), and
geographic region (Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Saudi Arabia, United Arab Emirates, South Africa, Spain, United Kingdom, and the United States). Global revenues of nearly $70.0 billion in 2017 are projected to increase at a compound
annual growth rate of 6.5% from 2018 through 2023. [8] Using these figures, the global sleeping aids market may rise to $98.5 billion in 2023.

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[1] https://www.marketdataenterprises.com/get-this-marketdata-report-for-a-complete-analysis-of-the-sleep-aids-
market-see-table-of-contents/
[2] https://sleepjunkies.com/ces-2018-roundup/
[3] https://sleepretailer.com/industry/ces-2019-showcases-the-latest-in-sleep-tech/
[4] https://www.wired.co.uk/article/sleep-technology-wearables-apple-watch
[5] https://www.aastweb.org/blog/5-sleep-technologies-to-be-aware-of-for-2018
[6] http://www.sleepreviewmag.com/2018/11/sleep-medicine-fda-2018/
[7] https://www.bccresearch.com/pressroom/hlc/global-market-sleep-aids-reach-$76.7-billion-2019
[8] https://www.psmarketresearch.com/market-analysis/sleeping-aids-market