Infographics Or Meaningful Market Analysis?
How do you find useful market analysis?
Often, infographics from sources such as Statista.com are terrific – easy to find and interpret and quotable, too, but obtaining meaningful data is trickier. When a quick overview isn’t enough or an off-the-shelf market report is too expensive, custom research can tell you much more! One advantage is getting answers to your specific questions. Another is that the methods used to estimate market numbers are explained.
What do the numbers mean? Usually, growth rates reflect important assumptions and trends. Are revenues declining? What’s causing that drop? Are the forecasts realistic? Do they account for innovative disruptors? Are the products less popular among consumers or is unit pricing is falling as more competitors enter the market? Without a substantive narrative, you can only guess.
2017 Update
As data visualization tools, infographics are popular and helpful. Eye-catching content provide overviews for a wide range of subjects that are often easier for people to process and store. Infographics software and subscription services include: Blugraphic, Ceros, Easel.ly, Infogram, Piktochart, Venngage, and many others.[1] Availability of image searching means that adding infographics can boost access to web content, and most online sources emphasize the marketing benefits over the value of the information presented. Ideally, strong infographics can support a cohesive business strategy.[2]