The Skin Care Product Market (Fall 2008)
Written on November 4, 2008
“Shopping To Support Charitable Causes”
Combining skin care product sales with donations for breast cancer research offers women a win-win opportunity to support a cause they believe in. The mid-October 2008 issue of TV Guide presented a full page of products (from lipstick and soap to bracelets and pens), along with the amount of proceeds (10% - 20%) each purchase would contribute to various organizations (e.g., Breast Cancer Research Foundation and Susan G. Komen for the Cure),
In the December 2007 issue of The Atlantic, “Scents & Sensibility” highlights the author’s efforts using a similar approach. The Arghand Cooperative was developed by Sarah Chayes as a business that would enable Afghan farmers to grow native crops as alternatives to poppy cultivation for opium production. Essential oils and soaps are produced locally and sold in North American boutiques. Online product prices range from $8.00 to $22.00. For more information, visit: Arghand Cooperative.
Commentary:
So, if you’re thinking about buying something special with a charitable donation in mind, what do you look for? The type organization receiving the proceeds is one consideration (e.g., how it fits with your personal or political interests). Another is the percentage of funds that directly benefit the organization, as suggested above. It’s probably simpler to just write a check, but if you were able to choose a “charitable” product over the “retail” one, would you? - Fran
Filed in: Skin Care Markets.